Groupon Copywriting is Awesomely Absurd

Published on August 30, 2011

I recently read a post about Groupon and the value in their copywriting.

Indeed, Groupon has a very unique character when it comes to copywriting. Every deal is carefully drafted, injected with creativity, and adhering to their Groupon’s Editorial Manual.

Like today’s Waraku deal, it is no exception.

Aside from being the greatest piano ballad ever written, chopsticks are the favored instruments of the world’s most skillful eaters. Practice your forkless feasting with today’s Groupon: for $20, you get $40 worth of Japanese cuisine at Waraku at Marina Square.

That is awesomely absurd.

Yet, I always like to read each deal’s introductory paragraph. That reminded me: All mandate copywriting should emulate Groupon’s.