Secrets of Steve Jobs Presentations

Published on July 25, 2010

I have read the book and would like to extract a few points.

You don’t create the slides first

To prepare for a presentation, you have to write the script first. Just like shooting a movie, you have to first write the script, then go on to sketch out the scenes. Finally, you create the slides to assist with your show.

One passion statement

You have to fill in the following:

I’m excited about ____ because it ________.

Persuading people

This is nice quote on what Steve said when he finally persuaded John Sculley, former president of Pepsi, to join Apple.

Do you want to spend the rest of your life selling sugared water, or do you want to change the world?

That is a good reality distortion.

10,000 hours to be an expert

No matter what subject you want to be an expert in, you will need to spend 10,000 hours doing it.

And 10,000 hr = 3.5 years X 365 days X 8 hr

Questions for your answers

Presenters will prepare themselves with questions that could be asked from the audience.

The truth is that they have prepared their answers, placing them into certain categories and keywords. When they are being asked a question, they identify the category and keyword, and use their prepared answers (and it might not answer the question).

In other words, during Q&A sessions, the presenter is basically asking “what questions do you have for my answers?”.